I’ve updated the posting below to hopefully clear up some misunderstandings about our reasoning behind the creation of the DAS.

If you haven’t already learned about the DAS’s personality, please read that post first.

Once you’ve had a chance to speak up on the DAS’s personality, here’s your chance to influence his looks! (the stuff on the ‘inside’ counts more, but the outside still counts!)

It’s important to note that while the name of the company is “Das Keyboard” and currently the only available product is also “Das Keyboard,” that doesn’t mean that we won’t expand to other products as the company grows that meet the same level of quality, style, and expectations of the current Das Keyboard. The DAS is an avatar that represents the overall quality, style, and promise behind all products that are or will be offered by Das Keyboard the company.  The DAS loves high quality, ergonomic, sleek looking technology, so when he needs a keyboard, his top choice is Das Keyboard.

Here’s the current concept drawing of the DAS. (Many kudos to Mike at Emotions by Mike for his crazy mad skills!) Keep in mind that this is a concept drawing; the finished product will be rendered in awesome 3D. Remember, the DAS is NOT a cartoon, the drawing you see here is a simple 2D concept drawing; the final will be rendered as a high quality 3D avatar.

The DAS is a super-sophisticated, way awesome robot (some would say android) who has the full spectrum of human emotions. (He’s not a Saturday morning cartoon or a guy in a robot suit!)

So what do you think? Does his look match his personality? Remember, he’s a work in progress, so look at him in different parts. (Like try covering up his head and see what you think of the rest; maybe he just needs a different head.) What would you change or what’s your feedback on a high quality avatar to represent the overall brand of Das Keyboard quality, high technology, and sleekness? (The whole company, not just the keyboard.)

If you don’t think having the DAS to represent the whole (future) line of Das Keyboard products is the way to go, what would you suggest? We’re looking for something that will come to mean “Das Keyboard the brand, look, quality, and idea,” not just Das Keyboard the keyboard.

Design by committee can be difficult, so please try to share your thoughts in a constructive and useful way. (comments like “he looks stupid” or “add a secondary sub-dermal power transfer port 3 centimeters below the right elbow” don’t help much.) Instead, we’re looking for things like “his forearms look a bit too bulky, perhaps they should be slimmed down,” or how you, as a customer, can or can’t feel a connection with the DAS, and why.

Of course, you’re welcome to say whatever you want! I’m working to get the “share me” and “retweet this” buttons up and running; until then, please share this however you’d like with anyone you think may be interested. I look forward to hearing your thoughts!